So what is the difference between a consumer versus a client? We at Exquisite Hospitality believe it is a loyalty distinction. Traditionally, a consumer is a person that buys goods and services. On the other hand, a client is built over time by forming a relationship through repeated great experiences with your goods or services.

When a consumer becomes your client you have formed an ongoing relationship of trust. The consumer now your client is loyal to your service brand (company) and values your advice and recommendations.

A client is more apt to be excited to share their experience with other people resulting in brand advocacy and
greater profit.